The ratings have been incredible for ESPN so far, with Fridays match breaking the record for the most-watched soccer game per household in the companys history. Yet the numbers, including online viewers, were somewhere around six or seven million. Keep in mind that number is amazing for any event on at 930 a.m. on a Friday, but Id venture to guess that most people watching were soccer fans, or at least have a general understanding of the World Cup. Its hard to believe anyone would be showing up at 930 a.m. on a Friday with new eyes.Posnanskis right that our moment was taken away from us, but Id be shocked if anyone watching would have become a soccer fan if Edus goal was allowed, but left the game not a fan because it wasnt.As Chris Fowler and Alexi Lalas discussed on ESPN post-match, FIFA loves controversy because it gets people talking. Had the USMNT come back from a two-goal deficit to win, it would have been an amazing moment in American soccer. Now, the controversy surely piqued the interest of a few more American converts.So, its not going out on a limb to suspect that the United States-Algeria match on Wednesday will, again, break every viewing record there is to be broken The media, through this controversy, gets an us against the world story line, and its finally not about whether or not soccer is boring.